About 33.9

33.9‭ ‬is a brand of sneakers that embodies the energy of the dreamer who‭ consistently ‬never quits‭. ‬In 1969‭, ‬legendary American basketball coach‭ ‬Bill Musselman ‬wrote and‭ published a book called 33.9‭ ‬which focused on his creation of the nations’‭ ‬number one‭ ‬defense‭. ‬The sneakers are named in honor of Musselman’s‭  ‬record-breaking‭  ‬NCAA‭  ‬season‭ ‬when the opposing team averaged only 33.9‭ ‬points per game‭. ‬The brand is a tribute to‭ ‬Musselman’s unwavering belief that anything is possible‭. ‬He believed in the longshot‭. ‬

33.9 Founders

FOUNDERS

The sneaker line 33.9‭ ‬was co-founded by‭ ‬Henry Boykin a lacrosse player at Bucknell University and his mother ‬Nicole Musselman ‬‭founder and CEO of the fashion line KOCH‭. ‬33.9‭ ‬is inspired by Nicole’s father Bill‭ ‬Musselman‭. ‬Musselman was a basketball coach‭ ‬in the NBA and NCAA, who passed away in 2000‭. ‬In honor of his grandfather‭, ‬Henry came up with the 33.9 concept during the summer of 2020‭. ‬Henry‭, ‬an athlete himself‭, ‬said‭, ‬“Coming from a family of athletes and fashion designers‭, ‬I wanted to create something that would appeal to both‭, ‬so I thought what a better idea than create a brand with my Mom‭.‬”

Introducing 33.9 Original!

Watch founders Henry Boykin & Nicole Musselman discuss the story behind the brand

"33.9 BELIEVES IN THE LONGSHOT, THE IDEA THAT NO MATTER WHAT DISADVANTAGES YOU ARE HANDED – IF YOU HAVE AN UNWAVERING WILL TO OVERCOME, YOU CAN BEAT THE ODDS."

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